I'm afraid I'm straying from my marketing topic again. As an avid BYU fan, I feel obligated to share this video. This guy is a Utah fan and a friend of one of my professors. He lost the bet on the game, and so this is him singing the BYU fight song. I actually saw this guy when he was filming this video. It's hilarious.
http://www.midmarketmaven.com/2006/11/utah_fan_grudgingly_sings_byu.html