Email marketing and click-through rates: Restaurants in the lead with a 57.5% click-through rate
I have an internet marketing class where we learn about many things, but recently we have been talking about click-through rates. (people who click on your link and go to your website) Email marketing is a tough thing to do well, especially with the growing strength of spam blockers and peoples hatred for obnoxious marketing. I was surprised to find that restaurant email marketing has the highest click-through rate of all industries. To see a complete list of the stop industries, visit http://www.metrics2.com/blog/2006/09/13/email_marketing_restaurants_enjoy_the_best_clickth.html